Hi! I am a UX Designer & Art Director with passion for managing and teaching creative teams.

UX Case Studies

  • KPN - Mindblowing UX

    Our objective was to inspire and showcase tomorrow's mind-blowing technology to KPN's internal business, to drive the future development of the MijnKPN application.

  • Alfred Ibiza - The UberEats of Ibiza

    The Alfred Ibiza app serves as an easy one-stop-shop for connecting consumers and business owners, facilitating the delivery of groceries and food across the island of Ibiza.

  • Telfort - Optimal Service Design

    In my role as a UX consultant for Telfort, I collaborated with the service scrum teams to streamline processes, from checkout flows to the self-installation of WiFi devices.

  • Body&Fit - Design Systems

    Body&Fit, the leading sports nutrition company in the Netherlands, underwent a rebranding and a new design system was developed to align with its aesthetics.

  • Incentro - Finding your dream job

    Incentro aimed to attract top tech engineers and designers, necessitating a careers website capable of persuading them to join the organisation.

  • Omniyou - DNA made simple

    The goal was to simplify the complex topic of DNA for consumers, accomplished through a user-friendly consumer portal, straightforward instructions, and a modern UI.

Branding, Campaigns & Art Direction

  • Body&Fit - Rebranding & Campaigns

    As the head of creative, I was responsible for establishing an in-house studio that would guide Body&Fit through the rebranding process and generate seasonal campaigns for the brand.

  • Giryu - Performance times two

    Our task was to develop a brand and shopping experience for a state-of-the-art sport mask that enhances user performance by twofold.

  • Sumday - Summary Sunday

    For a personal project, I produced animated posters on a weekly basis for three years, recounting short stories from the Bible.