WILSUN CHEUNG
WILSUN CHEUNG
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Lunar

Lunar is a crowdfunding (Kickstarter) project for a smartwatch. It is the successor of Nevo, the project that started on indiegogo.

 
 
 
 

Inspired by the moon

During my stay in Hong Kong, I have worked with a tech company called Medcorp. After the smart watch (Nevo) launched on indiegogo.com and raised a booming $386,246 in 2015, it was time to release an even more advanced product. But this time we were focused on kickstarter.com. Together with a creative agency ADAYS, we produced a series of promotional and instructional videos to ensure a successful launch.

 
 
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Working abroad

 

The challenge of this project is to work with many parties and individuals across the sea. While our team was working in The Netherlands we spent a lot of time to ensure qualitative locations. The product was not working at the moment so many functions had to be done in post.

 
 
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Instructional video

Since the smartwatch is quite minimalistic but complex, it needed a clear instruction video. We took the challenge and broke down every step so it is easy to understand for the user.

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FIlm and photo

Lunar is a brand for pioneers of technology, people who love sustainability and design. To match this vision, we provided a series of photoshoot to communicate the value of Lunar. 

 
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Nevo

 

Nevo is the precursor of Lunar. It was made with simplicity and technology in mind.  A French design with Swiss timekeeping, activity tracking, phone notifications and more. It was a huge success on indiegogo.com and raised $386,246 in 2015.