Let your blinds follow The Sun
I first came to know Kindow (previous: Solarswing) in 2013 when it was still a start-up company. Kindow makes smart blinds that follow The Sun. The main benefit is to save energy, keep out the heat and allow you to have optimal daylight experience.
In 2016, we 'kickstarted' Kindow with a crowdfunding video on symbid.nl and it got overfunded! This made Kindow an even more interesting player in the innovation market.
The greatest challenge and also the fun part is the branding. Since nothing is set on solid ground, everything was possible. I was hired to set the tone of voice of this company and I have been working side by side for several years with Kindow.
In 2016, we 'kickstarted' Kindow with a crowdfunding video and it got overfunded! This made Kindow an even more interesting player in the innovation market.
Easy peasy lemon squeezy
The website is the key to all sales. With UX in mind, we developed a website that is simplistic and in a way that the technology is smart but easy for the user.
drawings and explanimations
With technical products comes technical drawings. We created simple 'Ikea-like' instruction manuals and we used 2D/3D motion graphics to produce explanimation videos to break down the complex and technical stuff.